The Foundry 50 joined Unilever Foundry at Lions Innovation in Cannes (21 – 23 June), where they gained unrivalled access to the creative community and the opportunity to network, showcasing their technology and pitching their solutions to brand and agency leaders from around the world.
Each startup was chosen against one of five categories identified by Unilever as future areas of innovation: Future of Retail, Brand & Content Innovation, Data, Insights & Personalisation, Social Impact and Engaging Millennials.
Technology developed by the startups was available to demo at the Foundry 50 Innovation Hub at Lions Innovation. The interactive zone gave delegates the opportunity to experience the startup technology in the same context as consumers would.
The Unilever Foundry space showcased startups including Pavegen, a company creating footfall powered energy, Proximus, the team behind new in-store customer tracking technology and LISNR, an app that responds to smart tones to unlock additional audio content.
In 2016, the Foundry 50 initiative was scaled up to provide even more opportunity for startups to engage with industry during the two-day event that took place on 21 and 22 June that brought together the worlds of data, technology and ideas during the 63rd annual Cannes Lions International Festival of Creativity.
Throughout the two days of Lions Innovation, Unilever Foundry hosted pitch sessions based around each of the five areas of innovation. The sessions took the form of a reverse pitch, with a Unilever brand representative introducing each innovation category and the rationale for choosing the relevant startups before the Foundry 50 were invited to showcase their technology to delegates.
Hear what the Foundry of Pavegen and Aline Santos, SVP Global Marketing at Unilever has to say about Cannes 2016.
“We are delighted to be selected as part of this year’s Foundry 50. The access and networking opportunities that we will have as part of the Foundry 50 are beyond what we could achieve on our own. We’re excited to get out to Lions Innovation showcase our technology and accelerate our business,” said Laurence Kemball-Cook, Founder of Pavegen and 2016 Foundry 50 finalist.
“The Foundry 50 embody Unilever’s commitment to innovation and our ambition to reinvent the future of marketing. Lions Innovation brings together the best of the industry and by partnering with the festival we will provide startups with unrivalled access to the global elite of the marketing and advertising world. Startups are the future of our industry and by creating opportunities like the Foundry 50 and working together, we can pave the way for consumers and brands,” said Aline Santos, SVP Marketing at Unilever.
The Foundry 50 2016 was chosen by a panel of experts, including Lastminute.com co-founder Brent Hoberman, Rob Dembitz, head of Lions Innovation, Karmarama Creative Director, Jo Jenkins, Olivier Garel, head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever.